Join the first installment of the Peer2Peer series, Storytelling with Peter Lee, founder of COBA and ICA Accelerator alumni, will talk about how to structure stories to capture their audience's attention and leave a lasting memory of the brand and founder story. Peter will share his own stories and show how he structured them to make sure COBA is memorable and the founder stories stick. This Peer2Peer workshop is for ICA alumni.
Peer2Peer: Storytelling that sticks with your customers
When: Friday, March 24th, 10am-11am
Register: Sign-up here.
Peter is an entrepreneur who started with a handbuilt roaster in his backyard and now, is the founder and CEO of the premium coffee bar company, COBA. He graduated UC Berkeley in 2018, and moonlighted his company while working in accounting and audit. Notably, he applied to UC Berkeley 4 times, and he was also a high school dropout. Having traveled the world for coffee, sourced, and roasted beans - he is spearheading the coffee bar category in the US and Korea.