ICA Fund is launching our 2023 Marketing Series for Entrepreneurs! This is a 3-part, workshop style series that focuses on providing tools and a space for discussion around different areas of small business marketing based on current founder needs and challenges.
Adapting your marketing strategy to the changing economic climate with Maheesh Jain
Oct 19th 11 AM - 12:30 PM PT | RSVP
Discover strategies to realign your business goals with the evolving economic landscape, ensuring that your marketing efforts remain relevant and effective. You will also learn how to identify and prioritize the most effective marketing channels for their small businesses during economic downturns. You will engage in breakout room discussions to share insights, experiences, and strategies for adapting to recessionary marketing challenges.
Founder of a number of technology based companies over his 20+ year career, Maheesh is best known as the co-founder of CafePress.com, where he led multiple functions including marketing, product management and business development. Maheesh helped grow CafePress to over $200M in revenue, with the company going public on Nasdaq in 2012.
Branding with Stephanie Louie
Oct 26th 11 AM - 12:30 PM PT | RSVP
In this session, you will come away with, an understanding of what branding is and why it's important, a profile of your brand's target customer, and your brand's unique value proposition.
Stephanie Louie is the Founder and Chief Strategist for One10 North, a branding and marketing agency based in San Francisco. With 20+ years of experience in brand and marketing strategy, consumer research and innovation, Stephanie founded One10 North to ensure that every brand has the chance to succeed. Stephanie is a firm believer in developing strategies that are based on key consumer insights and leverages them to build businesses, brands and products that meet the needs of today’s consumer. Outside of her consulting practice, Stephanie is also the Founder of Girlz Rule, a non-profit dedicated to improving confidence among tween girls.
Social Media: From Overwhelming to Easy with Brooke Shapiro
Nov 2nd 11:00 AM - 12:00 PM | RSVP
Social media can be super overwhelming. Understand how to use social media platforms and what content is needed for the success of your business. We will make social media easy for you through tips and turnkey solutions.
Brooke Shapiro is an expert in guiding startups in the CPG, D2C, and tech space with their marketing plans. She has 15+ years of experience in consumer brands like Coca-Cola, Taco Bell, and Johnson & Johnson. Now as a consultant, she provides marketing services (strategic oversight/ social/ email/ content etc) to help busy business owners focus their marketing in order to get the best return from their investments and reach the right audience.