ICA alumni are encouraged to join the Digital Marketing workshop series this fall. Each session will give a topic overview and end with time for questions. Additionally, one-on-one office hour consultations with each facilitator will be available to workshop attendees on a first come, first serve basis.
Thu, September 22, 10am
Digital Advertising with Joey Muller
We've brought Joey Muller back for one of our favorite alumni workshops: Digital Advertising. In this session Joey will give an overview of paid channels, their values, and their places in the digital landscape, including typical digital ads strategies. Leveraging his deep experience as co-founder and partner of Sum Digital, Inc., a San Francisco based advertising agency, Joey will share a summary of other members’ experiences and pain points with digital ads, and give a guide on what areas to NOT spend time and money on. Reach out for a copy of the recording.
Thu, October 27, 11am
SEO with Mike Ivancie
Search Engine Optimization (SEO) is the art and science of how to rank higher on Google. In this seminar, we'll provide an essential overview of SEO for small and local businesses. Topics will include SEO 101 including steps you can take to improve your search presence today, advanced tactics, vetting SEO agencies, and we'll debunk some common SEO misconceptions. Reach out for a copy of the recording.
Thursday, November 3, 10am
Email Marketing with Erica Dixon
Email marketing is one of the most high-value tools in the small business marketing toolkit. In this workshop ICA Senior Marketing & Communications Manager Erica Dixon will share best practices for building an email marketing strategy for your business. We'll look at several use-cases for inspiration, and pull out key learning from each. We will cover the best platforms for getting started and ideate ways to grow and nurture your list of subscribers. Sign-up.
Thursday, November 10, 11am
Marketing Strategy with Maheesh Jain
How should startups prioritize and manage the myriad of marketing opportunities in the marketplace? This workshop will help founders find the right strategies for their businesses by giving them a structure to prioritize those opportunities that offer the highest impact based on business goals. Topics will include how to test new revenue opportunities to identify the ones with the greatest potential, marketing and financial considerations regarding revenue growth including how to allocate resources across channels, and knowing when to discontinue channels that don't strategically impact your business. Sign-up.