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Fernay McPherson, Founder and Owner of Minnie Bell’s Soul Movement.
Fernay McPherson, Founder and Owner of Minnie Bell’s Soul Movement.

A few weeks ago we hosted our first-ever contest for tickets to the Natural Products Expo West conference.

Expo West is “the world’s largest natural, organic and healthy products trade show” and it all goes down in Anaheim, March 3rd through 7th. And this year, for the first time ever, we’re sending two entrepreneurs from the ICA network there with free tickets to the whole conference!

Our entrepreneurs will be joined by Director of Acceleration, Dianna Tremblay who is not only helping to judge the Expo’s Pitch Slam event but is also is sitting on a panel, titled “Aligning Values: Raising Money & Building Partnerships.”

And now, without further ado, here is our Expo West ticket winner: Minnie Bells Soul Movement!

Minnie Bell’s, led by Fernay McPherson, is an ICA Accelerator alumni company that makes some of the most delicious rosemary-scented fried chicken in the West out of its kitchen and restaurant in Emeryville. First founded by Fernay as a food truck, Minnie Bell’s menu “offers up delicious home-style food, combining soulful flavors and warmth of the south. Fernay learned to cook from her great aunt Minnie and late grandmother Lillie Bell” – hence, Minnie Bell’s name.

Sherry Akioka, Chief People Officer at Firebrand Artisan Breads.
Sherry Akioka, Chief People Officer at Firebrand Artisan Breads.

Dianna and Fernay will also be joined by Sherry Akioka, Chief People Officer at ICA investment portfolio company, Firebrand Artisan Breads. Firebrand is Oakland’s only wood-fired bakery, selling delicious pastries, and fresh-baked breads out of its bakery and cafe on Broadway in Downtown Oakland.

Stay tuned from more from Fernay and Sherry in the coming weeks. Both Fernay and Sherry have kindly agreed to share their experiences at the Expo with the ICA community and we will be highlighting them on our blog.

More about Natural Products Expo West: is the world’s largest natural, organic and healthy products trade show on March 3-7, 2020 in Anaheim, CA USA. With four full days of education and exhibits, there is so much to see and do at Natural Products Expo West. Whether you are interested in who’s innovating in organic, learning more about regenerative agriculture, or hearing for yourself about the latest trends, this is the place to see it all.

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