Shibisha is ICA's consultant for Customer Strategy and Business Innovation. 

A forever student of marketing and innovation with more than two decades at the intersection of consumer brands and niche audiences, Shibisha's

love of inspiring customers and building strong brands paved the way to ascending roles at Sephora, Aveda, Coach, and Victoria’s Secret Beauty. She brings a passion for marketing and innovation that drives customer demand, from multi-brand retail challengers, clean beauty D2C early adopters, two of the largest accessible prestige brands, to marketing and venture firms.

A proud native of the West Oakland community that taught her to accept the complexity of people, Shibisha's ambition is to capture evidence that belief human value is the unlock to great product and leadership; and share that evidence with leaders and aspiring business leaders.

Shibisha earned a Bachelor’s in Organizational Leadership and Master’s of Business Administration from Fordham University

First Job

Cleaning houses in the summer at a 14 year old

Best Advice I've Received

“Shibisha, to be a leader you need to have access to all of your stuff. your intelligence, your skill, your femininity, it all works together.” –Jenee Johnson

Why I work at ICA

Because of its mission and work to accelerate great business has been around for more than two decades. I value the longevity but also the commitment to grow in order to help more businesses get bigger, faster.

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